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Our primary focus is on U.S.-based businesses, and our market knowledge is strongest within the American context. While the strategic principles we apply are broadly applicable, we're most effective when working with companies operating primarily in U.S. markets.

We work with small to medium-sized businesses, typically ranging from startups with initial traction to established companies with revenues up to $50 million. Our services are designed for businesses at a stage where strategic marketing guidance can make a meaningful difference.

While we primarily work on project-based engagements, we do offer ongoing advisory relationships for clients who value regular strategic input. These arrangements are customized based on your needs and typically involve monthly or quarterly check-ins. Contact us to discuss options.

Come prepared to discuss your business model, target customers, current marketing efforts, and specific challenges you're facing. Having any existing marketing materials, competitive analysis, or business plans available is helpful but not required. The initial conversation is exploratory, so don't worry about having everything perfectly organized.